Effective Date: January 27, 2026
Who We Are (Clarification of Names): To avoid confusion, please note that we operate under the following names:
- Company Name: B.Y. Quantitative Medicine Limited (or BYQM for short). This is our official legal entity.
- Brand & Store Name: BEYOND (or BEYOND Quantitative Medicine). This is our main commercial brand and the name of this online store.
- Product Series Name: THE GUARDIANS. This is the name of our specific wellness product series (e.g., dietary supplements).
Simply put: You are browsing the BEYOND official store (hosted at theguardians.com.hk), legally operated by BYQM.
This Privacy Policy explains how B.Y. Quantitative Medicine Limited (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website at theguardians.com.hk, make a purchase, create a membership account, or subscribe to our communications. By using the Site, you agree to the practices described in this policy.
1. Information We Collect
We collect information in the following ways:
a) Information You Provide
- Purchase Details: When you place an order, we collect your name, billing and shipping address, payment information (processed securely through a third-party gateway), email address, and phone number.
- Account Information: If you create a membership account, we collect your login credentials and any details you choose to provide in your profile.
- Communication Records: If you contact customer service, we keep a record of your correspondence.
- Marketing Preferences: If you subscribe to our emails, we collect your email address and communication preferences.
Important Health Information Note: Our products are intended for general wellness and education only and are not designed to diagnose, treat, cure, or prevent any disease.
b) Information Collected Automatically
When you visit the Site, we automatically gather certain device and usage data, such as your IP address, browser type, time zone, and how you navigate the Site. This “Device Information” is collected via cookies, log files, and similar technologies.
c) Information from Third Parties
We may receive limited information from partners, such as updated shipping details from carriers or payment confirmation from processors.
2. How We Use Your Information
We use your information to:
- Process and fulfill your orders, including payment, shipping, and invoices.
- Manage your membership account and preferences.
- Communicate with you about orders, updates, and customer service inquiries.
- Send marketing emails if you’ve opted in (you may unsubscribe anytime).
- Screen for fraud or risk.
- Improve the Site and user experience through analytics.
- Comply with legal obligations.
3. Sharing Your Information
We share personal information only as necessary:
- With Service Providers: Including SHOPLine (our e-commerce platform), payment processors, shipping carriers, email services, and analytics tools. Each is contractually obligated to protect your data.
- For Legal Reasons: To comply with laws, respond to legal requests, or protect our rights.
- During Business Transfers: In connection with a merger, sale, or acquisition.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
4. Data Retention
We retain your personal information only as long as needed for the purposes outlined here, or as required by law (e.g., tax or financial records, typically 4–7 years). Membership and email subscription data is retained until you close your account or unsubscribe.
5. Your Rights & Choices
Depending on where you live, you may have the right to:
- Access, correct, or delete your personal data.
- Opt out of marketing emails via the “unsubscribe” link in any email.
- Manage cookies through your browser settings (note: disabling cookies may affect Site functionality).
- Request account closure or data removal.
To exercise these rights, contact us using the details below.
6. International Data Transfers
Your information may be processed in locations outside your country, including through our platform provider SHOPLine. We take appropriate safeguards to ensure your data remains protected in line with this policy.
7. Data Security
We implement reasonable security measures, including SSL encryption for transactions. However, no online transmission or storage method is 100% secure, and we cannot guarantee absolute security.
8. Children’s Privacy
Our Site is not intended for anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us to request deletion.
9. Third-Party Links
Our Site may link to external websites (e.g., social media, ingredient suppliers). We are not responsible for their content, privacy practices, or policies.
10. Updates to This Policy
We may update this policy periodically. Changes will be posted here with an updated Effective Date.
11. Contact Us
For questions, data requests, or more information about our privacy practices, contact us at: admin@byqmed.com
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